challenge
When the potential of your organization’s yet-to-be-launched product is so great that it’s the reason you’re being acquired by a multinational conglomerate, you need a partner who can quickly understand your business’s needs and get that product to market fast. This is exactly what happened for our Wisconsin-based client, who was looking to revolutionize the travel insurance industry with a completely digital product. At the time, if you wanted to purchase a travel insurance policy or file a claim, you’d have to do it over the phone, or in some cases, by mail. This new product was going to offer a much better customer experience on three different platforms: iOS, Android and web. Our client needed a partner with product strategy expertise that had experience developing innovative products with tight timelines and stringent requirements.
solution
Since this new line of business was going to be completely digital, it was imperative that we got the product and customer experience right. With a strict, tight timeline, our product strategy team wasted no time meeting with the executive team to get a thorough understanding of what the business goals were. Next, our team met with potential customers to start building personas and fleshing out what the buying cycle looks like.
Three teams were working simultaneously, developing native iOS, native Android and web-based versions of the product. They used native iOS for iOS deployment, Java for Android deployment and Javascript for the web side. There was also a team who built all of the underwriting engine that was based in Salesforce. In addition to staffing the three core development teams, we program managed the entire effort including additional client and partner teams.
results
We deployed a brand-new product in three different environments that was intentionally developed to bring in new customers as quickly as possible. The work upfront from a discovery and design standpoint was really impactful and led to our product winning a Webby award, which is a prestigious award presented annually by the International Academy of Digital Arts and Sciences for excellence on the internet. Sparq’s modern architecture allowed our client to swap out underwriting systems mid-project with zero disruption to business and development efforts.
Sparq Transforms Strategic IT Operations for 3PL
When a leading 3PL needed to free up their internal engineering teams for growth initiatives, we stepped in with seamless, scalable support. By managing over 30 essential applications across their ecosystem, Sparq helped reduce operational strain, improve performance, and save the client $250,000 annually.
Aligning Data and Teams to Meet a Critical Retail Deadline
Facing a critical reporting deadline, this global athletic apparel brand’s FP&A team needed an enhanced structure to guide decisions during peak season. Learn how we brought clarity, connection, and speed so they could deliver insights when they mattered most.
Scaling Global Retail Brand Operations with Digital Asset Management System
A global athletic apparel brand was losing time and momentum managing creative assets across a number of disconnected tools. Teams couldn’t reliably find, share, or reuse content, which slowed delivery and made it hard to maintain consistency at scale. They needed a secure, unified system that could keep up with a global brand and actually help their teams move faster.
Enhanced Insights and Data-Driven Decision Making for Center Street Lending
Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.