Product Design Instincts, Powered by AI
When a missing designer threatened to stall a critical user flow update, our team turned to AI. In this article by Director of Product Brittany Langosch, learn how tools like ChatPRD and V0 got us aligned faster, built confidence, and kept momentum, proving that AI is a powerful accelerator for product design when clarity matters most.
At Sparq, we know that successful products depend on the right team: full-stack engineers, product strategy, and UX design working together. Some may confuse design with polish, but it’s really about clarity, alignment, and outcomes. But sometimes, the playbook gets disrupted.
Recently, we faced exactly that: a key user flow update with no designer on hand and a tight deadline. The risk became clear, quickly: stakeholders could misalign, engineers could stall, and the client could lose confidence.
The Problem: Driving Clarity Without a Designer
Whiteboard sketches weren’t cutting it. We needed something tangible, something stakeholders could click through, react to, and trust. The challenge wasn’t “we need design.” It was “we need clarity, fast.”
The Fix: Using AI for Product Design
Instead of slowing down, we turned to AI-powered tools already in our toolkit:
- ChatPRD to sharpen requirements and structure flows.
- V0 to generate interactive prototypes from our notes and components.
In a single sprint, we transformed rough documentation into a clickable journey with no added tickets and no bottlenecks.
The Outcome: Faster Alignment, Better Momentum
The prototype wasn’t polished, but it didn’t need to be. It created just enough fidelity for everyone to react with confidence.
- Clients saw exactly what was changing and why.
- Engineers stayed unblocked with clear direction.
- Stakeholders aligned in hours, not weeks.
Instead of hypothetical debates, we had concrete discussions and real progress.
The Bonus: AI as an Accelerator, Not a Replacement
The magic wasn’t in replacing design talent, it was in amplifying strategy:
- ChatPRD gave structure.
- V0 gave form.
- Together, they gave us clarity and speed.
By reframing the problem as “we need clarity,” not “we need design,” AI became a practical partner in our product design, helping us move faster, smarter, and with less friction.
Final Takeaway: Solve for Clarity, Build for Impact
This experience reinforced our approach: real product challenges are solved by focusing on the true constraint. In this case, using AI for product design created alignment when we needed it most, keeping strategy, engineering, and client outcomes on track.
Brittany Langosch brings nearly 15 years of product management experience and a deep background in digital product consulting. She’s known for turning complex business challenges into outcome-driven solutions that fuel growth and impact. At Sparq, Brittany leads with strategy, empowers cross-functional teams, and helps organizations level up their product practices – all while keeping users at the center of the process. A proud Wisconsin native, she’s also a wife, mom, and group fitness instructor who’s led over 700 classes (and still has energy to spare).