Mobile Measurement Partner Boosts Campaign Insights
From blind spots to actionable intelligence - a global consumer tech brand lacked visibility into 90% of its multi-million-dollar mobile media spend. Learn how Sparq led a mobile measurement partner (MMP) integration, modernizing tracking to deliver precise paid media campaign analytics and empowering smarter growth decisions.
Services/solutions
Technology
- Singular
Challenge: Blind Spots in Paid Media Performance
A global consumer tech leader was investing millions annually in mobile paid media but couldn’t see 90% of campaign performance. Without clear attribution or high-value action signals, growth marketing teams struggled to optimize spend or prove ROI. They needed an innovative partner to lead a multi-phase MMP integration that would transform data blind spots into marketing intelligence.
Solution: Strategic MMP Integration for Scalable Measurement
Sparq partnered across engineering, global media, and growth marketing teams to modernize app measurement:
- MMP Selection & Strategy: Recommended the best mobile measurement partner (MMP) to fit business goals.
- End-to-End Program Leadership: Aligned cross-functional roadmaps into a phased rollout plan.
- Scalable Framework: Built processes to expand measurement across multiple apps.
- Paid Media Campaign Analytics: Established KPIs, instrumentation, and reporting for high-value in-app actions.
- Cross-Team Alignment: Managed change, ensured privacy compliance, and guided media readiness.
- Technical Enablement: Supported app developers and data engineers through implementation.
Results: Clear Attribution, Smarter Growth Decisions
The Singular MMP integration gave our client accurate attribution across mobile campaigns, providing visibility into multi-million-dollar spend and high-value customer actions. Marketing and product teams now share a unified measurement framework, enabling smarter optimization, improved ROI tracking, and ongoing enhancements to app performance and engagement.
Services/solutions