Persona-Centric Design Fuels Digital Banking Transformation
From fragmented workflows to unified experiences - a top 10 US bank needed to improve the user experience within their Corporate & Investment Bank’s operations. Learn how Sparq applied persona-centric design as part of a broader digital banking transformation, creating intuitive interfaces and a single source of truth.
Services/solutions
Technology
- Figma
Challenge: Fragmented Workflows Hurt User Experience
Within its Corporate & Investment Bank, a top 10 US bank struggled to serve a diverse user base. Without clear personas or tailored interfaces, employees wasted time seeking information from multiple sources. Inefficient workflows hurt productivity and user satisfaction. The bank needed a digital banking transformation partner to create a single source of truth and experiences that fit each user group.
Solution: Persona-Centric Design for Better Interfaces
Sparq redefined user experience with a research-driven, persona-first approach:
- User Persona Analysis: Identified and analyzed distinct Corporate & Investment Bank user groups.
- Insight-Driven Design: Mapped goals, pain points, and efficiency needs for each persona.
- Tailored Interfaces: Created high-fidelity mockups and tested designs to ensure alignment.
- Iterative Refinement: Applied design thinking to refine experiences before full-scale implementation.
Results: Higher Adoption and Unified Information Access
- Increased Efficiency: Streamlined workflows reduced time searching for data and improved productivity.
- Enhanced User Adoption: Intuitive designs boosted satisfaction and engagement across CIB operations.
- Unified Access: A single source of truth eliminated silos, improving collaboration and decision-making.
- Future-Ready Framework: Established a scalable model for ongoing digital banking transformation initiatives.
Services/solutions
Sparq is an AI-native digital engineering services firm that helps businesses modernize critical technology, connect fragmented data and intelligence, and put AI into production. We work alongside operators, architects, engineering leaders, and business leaders to improve the systems and workflows businesses depend on, with measurable impact on margin, throughput, capacity, and decision speed. Sparq combines senior engineering expertise, AI-enabled delivery, and production-tested accelerators to move complex initiatives from problem to production faster and with less risk.