Retail Digital Asset Management Speeds Global Workflows

Challenge: Fragmented Asset Management Slowed Growth

A leading athletic apparel retailer juggled creative assets across network drives, SharePoint, and Dropbox - causing inefficiencies, inconsistent branding, and security risks. Teams worldwide wasted time searching for files, struggled to reuse content, and faced compliance issues with usage rights. To scale effectively, they needed secure, unified retail digital asset management with global reach.

Solution: Adobe AEM for Creative Workflow Automation

Sparq implemented Adobe Experience Manager (AEM) Assets as a centralized digital asset management (DAM) platform, transforming creative operations:

• Centralized Repository: Created a secure, scalable hub for creative assets and historical files.

• Automated Workflows: Built creative workflow automation for publishing and delivery across product-specific content.

• Global Integrations: Enabled brand teams worldwide to access assets directly within their own DAM.

• Compliance Support: Equipped Brand Legal with tools to enforce license compliance and prevent misuse.

• Cross-Functional Support: Enabled Brand, Campaigns, eCommerce Content, and Marketing Ops to collaborate efficiently.

Results: Faster Access, Better Compliance, Global Efficiency

With retail digital asset management in place, 550+ users gained faster, more secure access to creative content. Upload times dropped, workflows streamlined, and cross-team collaboration flourished. The system improved compliance with licensing, reduced manual effort, and unlocked innovation, scaling global brand, marketing, and eCommerce initiatives with confidence.