
Most operational systems were built to execute known work efficiently. They weren’t built to absorb sustained complexity, adapt continuously, or embed intelligence as scale increases.
The Intelligence Layer is a four-part video series for leaders responsible for systems that must perform with industrial-grade precision, under real load, real change, and real accountability.why this series exists
AI Raises Expectations. Systems Have to Keep Up.
As organizations scale, the systems that run the business are asked to do more than they were designed for. AI promises leverage, but without a clear path from insight to execution, that promise rarely reaches the work itself. Over time, systems quietly govern how far (and how fast) the business can grow.
The Intelligence Layer examines what it takes to embed intelligence into the systems that run the business.
Episode 1: Now Available
AI breaks the traditional tradeoffs between SaaS and custom engineering. But removing cost and speed barriers does not remove architectural risk.
This episode explores:
- Why SaaS platforms struggle to adapt under volume and variability
- Why rebuilding from scratch introduces unnecessary cost and risk
- How AI changes what is economically possible (and what it does not change)
- What it takes to move intelligence into execution without destabilizing systems
Featuring:
Derek Perry, Chief Technology Officer
Josh Scott, Senior Director of Solutions
Coming Soon
Access to data does not equal operational leverage. This episode focuses on how intelligence moves from analysis into execution—and what breaks when it does not.
Coming Soon
As systems evolve faster, traditional quality approaches fall behind. This episode examines how quality shifts from testing outcomes to preserving system integrity under continuous change.
Coming Soon
When decisions carry financial and operational consequence, data quality and validation become earnings-critical. This episode explores how trust is engineered into operational intelligence.
Series Contributors
This series is supported by Sparq operators who work inside the systems that govern growth. Their perspectives are shaped by execution: how systems behave under load, where change breaks down, and what it takes to move intelligence into workflows without destabilizing what already works.

Chief Technology Officer

Competency Lead, Quality Engineering

Principal Consultant, Data, Analytics & AI

Senior Director, Solutions

Principal Solutions Consultant
The Sparq Point of View
Sparq Intelligence Studio exists to operationalize the ideas explored in this series.
It provides a consistent, governed path from signal to execution, so intelligence can move into live systems without destabilizing what already works. Operational data becomes decision-ready. Decisions move directly into workflows. Accountability stays intact.
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Sparq was brought in to re-engineer how insight moved from Snowflake into daily execution, without rebuilding the data platform or replacing existing investments. The focus was to establish a decision-ready intelligence foundation that could scale with volume, complexity, and change.