Sparq
Report titled 'From AI Experiments to Earnings Impact' stacked on a dark background.

Where logistics leaders are focusing their next technology investments.

Explore Sparq’s inaugural 2027 Transportation & Logistics Insights Report, drawing on responses from 313 U.S. professionals involved in technology and AI investment decisions. See where budgets are headed, what buyers expect in return, and what the findings mean for your next investment.

RESEARCH PREVIEW

Bigger technology budgets. Higher expectations.

87%

expect their technology/AI budgets to increase next fiscal year

62%

say their organizations are requiring faster ROI timelines from vendors

52%

of respondents with demand forecasting implemented select forecasting accuracy among their three least-prepared challenges

2027 Transportation & Logistics Outlook

A clearer view of the decisions ahead.

Your next technology investment will have to work within the systems, budgets, and operating conditions you already have. Get an industry perspective on how leaders are approaching those decisions, informed by original research and Sparq’s engineering experience.

Download the full findings and Sparq’s framework for evaluating your next technology investment.

Inside the report:

  • Investment and returns: Where budgets are headed, how respondents assess existing investments, and what they expect vendors to deliver next
  • Technology adoption: Which capabilities are implemented, being piloted, or still on the roadmap
  • Systems and data: The barriers slowing further investment in AI and advanced data
  • Operational readiness: Where leaders feel prepared, where uncertainty remains, and which functions they expect technology to change most
  • Priorities for 2027: Sparq’s framework for choosing where to start and measuring results before expanding investment

Engineering experience across transportation and logistics.

White OTR Solutions logo on a black background, with a decorative swoosh.
U.S. Xpress logo with a white shield icon showing 'USX' and company name.
Kenco logo featuring a white star icon with a person-like figure and a dotted arc.
White text spells 'Breakthrough.' with a registered trademark symbol on a black background.
The Horizon Air Freight logo features a stylized white 'H' above the company name.
Logo for Cold Chain Technologies, featuring white text and a stylized wave graphic.
ArrowStream logo with white text on a black background, featuring an arrow icon in place of the 'o'.
United States Cold Storage logo featuring a white shield icon and company name on a black background.
BTR logo with a registered trademark symbol in bold white font.
Wheaton World Wide Moving logo in white text on a black background.
ParkMobile logo featuring a circled 'P' icon and the text 'By Arrive+'.
White OTR Solutions logo on a black background, with a decorative swoosh.
U.S. Xpress logo with a white shield icon showing 'USX' and company name.
Kenco logo featuring a white star icon with a person-like figure and a dotted arc.
White text spells 'Breakthrough.' with a registered trademark symbol on a black background.
The Horizon Air Freight logo features a stylized white 'H' above the company name.
Logo for Cold Chain Technologies, featuring white text and a stylized wave graphic.
ArrowStream logo with white text on a black background, featuring an arrow icon in place of the 'o'.
United States Cold Storage logo featuring a white shield icon and company name on a black background.
BTR logo with a registered trademark symbol in bold white font.
Wheaton World Wide Moving logo in white text on a black background.
ParkMobile logo featuring a circled 'P' icon and the text 'By Arrive+'.
White OTR Solutions logo on a black background, with a decorative swoosh.
U.S. Xpress logo with a white shield icon showing 'USX' and company name.
Kenco logo featuring a white star icon with a person-like figure and a dotted arc.
White text spells 'Breakthrough.' with a registered trademark symbol on a black background.
The Horizon Air Freight logo features a stylized white 'H' above the company name.
Logo for Cold Chain Technologies, featuring white text and a stylized wave graphic.
ArrowStream logo with white text on a black background, featuring an arrow icon in place of the 'o'.
United States Cold Storage logo featuring a white shield icon and company name on a black background.
BTR logo with a registered trademark symbol in bold white font.
Wheaton World Wide Moving logo in white text on a black background.
ParkMobile logo featuring a circled 'P' icon and the text 'By Arrive+'.
White OTR Solutions logo on a black background, with a decorative swoosh.
U.S. Xpress logo with a white shield icon showing 'USX' and company name.
Kenco logo featuring a white star icon with a person-like figure and a dotted arc.
White text spells 'Breakthrough.' with a registered trademark symbol on a black background.
The Horizon Air Freight logo features a stylized white 'H' above the company name.
Logo for Cold Chain Technologies, featuring white text and a stylized wave graphic.
ArrowStream logo with white text on a black background, featuring an arrow icon in place of the 'o'.
United States Cold Storage logo featuring a white shield icon and company name on a black background.
BTR logo with a registered trademark symbol in bold white font.
Wheaton World Wide Moving logo in white text on a black background.
ParkMobile logo featuring a circled 'P' icon and the text 'By Arrive+'.

CASE STUDIES

Experience behind the perspective.

Sparq works alongside transportation and logistics teams to modernize critical systems, connect operational data, and put AI to work in the decisions that shape performance.

See all client work

Bring an industry perspective to your next business case.

Explore the findings and sharpen the questions behind your next technology investment.

RESEARCH NOTE

Sparq commissioned a survey of 313 U.S. professionals involved in technology and AI investment decisions at freight brokerage and forwarding, trucking, parcel, and courier/last-mile organizations with annual revenues ranging from $500 million to $20 billion. Approximately 78% work at organizations with annual revenues of at least $1 billion. Full methodology is included in the report.