It’s time for a change.
Too often, we shy away from change. Worry about it. Deny it. In truth, we should embrace change. It provides an opportunity to reflect on where we’ve been and become who we are meant to be. To enlist an often overused analogy, a caterpillar enters a chrysalis and emerges as something new. Something vibrant. Something exciting. Change can be that spark that ignites the flames of progress.
That’s where we are as a company. Over the past 15+ years, Rural Sourcing has grown from a tin shack in Arkansas to a world-class end-to-end software development powerhouse with colleagues and clients across the country. Originally, we provided application support and maintenance, but our business evolved with our clients to application development and data & analytics. And now, we are focused on digital product engineering.
We continue to change with our clients and their needs.
As a result, our name no longer accurately reflects who we are. We aren’t really ‘rural’. We aren’t strictly ‘IT sourcing’. In fact, today more than half of our buyers have titles such as Chief Product Officer, Chief Technology Officer, Chief Digital Officer and so on. We require a name that demonstrates who we are and where we are going, while reflecting what we truly mean to our colleagues, our clients and to our communities.
We still have a mission to create jobs and careers across America’s heartland. I have long said that my life’s work is to deliver career opportunities to new locations and audiences. This work will continue but the nature of what we deliver to our clients has changed.
What’s in a name?
It’s a declaration of who you are. It is a flag planted in the ground that announces your presence. It’s a banner to rally the team and inspire collaboration and communication.
As a result, we have made the decision to change the name of the company to better reflect who we are today, where we’re going tomorrow and the value we deliver to our clients.
To be clear—we are still the same great company, with the same great colleagues and same great culture. We will continue on our mission to create jobs and careers for colleagues in locations where they otherwise might not have existed.
We’ll announce the new name next month. I’m excited to share it with you as we go on this journey together. Stay tuned!
About the Author:
As Chief Executive Officer, Monty Hamilton leads the executive team and drives the overall strategy for Rural Sourcing. Monty is responsible for leading the strategic direction and the growth of Rural Sourcing and is leading the team in their goal to launch 10 new high-tech hubs over the next few years. Each facility will have 200 colleagues in low cost of living, high quality of life locations. He is a sought-after speaker on the outsourcing and domestic sourcing topic and has recently been featured on CNBC, BBC, NPR radio and at various industry conferences including IAOP, Gartner, Digital Georgia and others. In addition, recent articles depicting Rural Sourcing’s innovative outsourcing model have appeared in Business Week, CNN Money magazine, CFO magazine, and CIO magazine.
