Blog

Keys to Building an Empowered IT Workforce for Digital

With senior executives’ expectations running high, IT leaders know that delivering on ambitious, technology-driven business imperatives calls for a new culture and leadership style built on trust and open communication. Digitally prepared talent is in short supply, and no company can afford to hire all the digitally skilled staff they need for permanent positions. That shortage, coupled with cost pressures, prompts most IT organizations to work with a selected contingent as well as outsourced labor companies that offer talent experienced with the latest digital technologies and best practices, on an as-needed basis. These partners understand how this new cultural model can be used to secure staff engagement in an almost constantly shifting landscape of projects and priorities. The velocity of change that characterizes digital means that few IT organizations can go it alone.

That all-important engagement hinges on staff being able to use the latest technologies, understand the business reasons behind the IT organization’s shifting project priorities and appreciate the clearly spelled out roles of responsibilities of players from partner organizations. IT leaders need to be thoughtful and transparent about how they decide to deploy people and why. Too often, digitally prepared talent is separated from core teams, making it difficult for innovation-led methods and processes to integrate into the organization as a whole. When learning gleaned from digital initiatives is not shared across the organization, only an illusion of change exists. Millennials make up more than half of today’s U.S. workforce. Dissecting what matters to them begins with understanding their career motivation, as well as their expectations for where they work and their need for transparent, authentic leaders.

IT organizations with authentic leaders can build and maintain an environment that draws in digitally prepared talent by offering their staffs challenging work with a purpose.  As Partnering with Intent reminds us, few IT organizations can afford to keep on staff all of the digitally prepared talent it needs. The invaluable contribution that  strategic, deeper relationships with fewer, more high-value partners  offers is two-fold: (1) access to exactly the type of digitally prepared talent you need today; and (2) the flexibility to restack the talent deck when the business causes priorities to change.

Leaders need to acknowledge that in order to succeed they need to liberate the creative spirit of their people. To do this they must establish a climate of trust in part by sharing the roles that everyone plays, including partner companies, such that staff are not distracted by constant concerns over the job security. This can only be achieved in transparent surroundings, working with innovative partners that understand their role and who provide an encouraging and additive cultural fit.

Related Blogs
See All Blogs
Snowflake logo
Blog
Jun 26, 2025

Snowflake Summit 2025 Announcements

Snowflake Summit 2025’s latest announcements made it clear: the path to genuine AI-driven impact hinges on frictionless access to data, the ability to act on it with clarity, and absolute confidence in its protection. Learn more about how they're making that happen for customers in this article.

Read More
A team in an office smiling.
Blog
Jun 25, 2025

How ChatPRD Helps Build Better Stories (and a Stronger Team)

When user stories are vague, it slows down delivery, trust, and momentum. This article by Senior Product Strategy Consultant Traci Metzger shows how she used a lightweight, AI-guided system (ChatPRD) to write clearer, developer-ready requirements that actually accelerated execution.

Read More
Man working on a computer
Blog
Jun 6, 2025

QA in the Age of AI: The Rise of AI-Powered Quality Intelligence

As organizations push code to production faster, respond rapidly to new customer needs and build adaptive systems, the expectations on quality have changed. It's no longer enough to simply catch bugs at the end of the cycle. We’re entering an era where quality engineering must evolve into quality intelligence and organizations adopting quality intelligence practices are reporting measurable gains across key delivery metrics. Learn more in this article by Principal Engineer Jarius Hayes.

Read More
See All Blogs
noun-arrow-2025160 copy 2
noun-arrow-2025160 copy 2
See All Blogs