AI has completely changed the way people apply for jobs. Résumé templates, cover letter generators, and interview prep bots are just a prompt away (and yes, we know when you’re using them). The good news? We’re not here to tell you to stop using these tools. The bad news? If you’re relying on AI to do the bulk of the thinking for you, you’re probably blending in with hundreds of other applicants.
At Sparq, our colleagues work on fast-moving AI-first projects, so our clients expect consultants who not only understand AI but know how to use it thoughtfully. That starts before you ever set foot on a client call (and often, before we even talk to you). Here’s how to use AI to make sure your application stands out, not blends in.
Tailor your résumé to the role
Even if your background is strong, a generic résumé just doesn’t cut it, especially when clients are hiring for specific tools or technical stacks. They want to know:
- Have you worked with this exact technology before?
- How proficient are you with these specific technologies/tools?
- What did you do with it?
- What were the results?
If you’re applying to a role involving Snowflake or DBT, for example, include the context. “Implemented DBT for transforming raw event data into analytics-ready models” is a lot more useful than “experience with modern data tools.” Use AI to help you format or clean up your résumé, but you should be the one choosing what matters. We can’t stress this enough.
Keep the résumé in your voice
AI can be helpful in smoothing phrasing or organizing ideas, but don’t let it rewrite your résumé to the point where it’s full of jargon. We read hundreds of résumés a week, and we know when they’ve been stripped of personality or context. Use AI like you’d use a writing assistant: to sharpen your message, not replace it.
Start with your own draft
It’s tempting to feed a job description into ChatGPT and ask for a tailored résumé or cover letter, but don’t. The very best applications start with your thinking, not a chatbot’s. Begin with your real experience. Use your own words. Then, if you want to punch it up with AI, go for it. But the standout applications we see are the ones grounded in authenticity and refined with intention.
Proofread. Seriously.
You’d be shocked how many résumés we see with basic typos, mismatched company names, or incorrect job titles. It’s one of the fastest ways to signal that you didn’t review your own materials. Always review your documents like you’re reviewing code before pushing to production. Clean, consistent, and error-free.
Focus on outcomes, not just activity
This is a big one. Clients don’t just want to know what you did; they want to know what the result was and how you contributed to the outcome. Instead of saying “led a team of three developers to build a new dashboard,” try: “Led a team of 3 developers to launch a new dashboard that reduced data access time by 60% and improved reporting accuracy.” That shift in mindset—from task to outcome—immediately makes your experience more valuable and relevant.
Final thoughts: It’s not about avoiding AI, it’s just about using it appropriately
We’re big believers in the thoughtful use of AI. The best candidates we place are those who know how to work with AI while still showing independent thinking, strong communication, and real problem-solving experience.
Before you apply, take a few minutes to ask yourself:
- Does this résumé reflect what I’ve actually done?
- Can I speak to everything that is listed on my resume?
- Is it tailored to the role I want?
- Would I be proud to share this with a hiring manager or client?
If the answer’s yes, you’re off to a strong start.
Ready to put these tips to work? Head to teamsparq.com/careers to apply for a role at Sparq.
About the Author:
Sarah Falzone is a Senior Talent Acquisition Consultant with seven years in HR and over three at Sparq. She loves being part of a team that hires top talent and describes Sparq’s culture as uniquely supportive, collaborative, and inspiring. Outside of work, Sarah enjoys exploring new coffee shops, downhill skiing, and running half marathons.

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