Case Study

Customer Experience Transformation Positions FinTech Platform for High Growth

challenge

Platform Needs Modernization to Meet Growth Goals

After being acquired by a private equity firm, our client, a FinTech company specializing in automated invoice-to-payment accounts receivable (AR) solutions, had aggressive growth targets they needed to meet. Their current product was limited in its UI/UX design flexibility and their customers were asking for more advanced filters and views of AR data and reports. They were using time-consuming manual processes in order to view and manipulate data, which wasn’t serving the needs of its customers. Without a modernized platform, our client would likely not be able to expand and meet their new growth goals.

Key Outcomes
Higher
Customer Retention & Acquisition
82%
Year-over-Year Bookings

solution

Enhanced UI/UX and More Scalable Technology

In order to combat our client’s current limited data filtering capabilities and the inflexibility that the Ruby on Rails technology offered, we delivered a brand-new UI components library based in React. It served as a foundation for functionality that’s easily adapted into each new application of views, sorting and filtering. By modernizing with React, it gave the platform scalability, increased speed and a huge performance boost. It also interacted better with the newly enhanced UI and offered a more seamless touchpoint by eliminating non-value-added clicks, selections and other steps that created an undesirable customer experience. This allowed users to receive their data faster and with greater accuracy than they could previously, as well as keep all actions in the application instead of having to export to Excel to get the result they needed. We also implemented a new Agile product management delivery process with our client, so they could accelerate development with more frequent release schedules.

results

UI/UX Expertise Shapes Client’s Internal Team

After completion of this work, a major growth barrier was removed for our client. The product was now easier and faster to use, while improving overall functionality. In addition, by implementing a product management delivery process and introducing Agile principles, our client was able to extend the use of the components library and continue its implementation after we transitioned off of the engagement. Our expertise in UI/UX also led to our client naming one of our colleagues as their interim Director of UI/UX, who went on to hire a full-time Director, defined the UI/UX process within our client’s product area and then hired, trained and coached the new UI/UX team members.

Related Case Studies
See All Case Studies
Case Study
Feb 21, 2024

AWS Solution Brings Scalability and Additional Growth for Digital Healthcare Platform

Medify Health, a health technology company providing hyper personalized health services, has a unique platform that pairs patients with health coaches who empower them to achieve better health outcomes. They had specific business goals that they wanted to meet, so they were looking to enhance their platform so it could scale proportionately with their growth.

Read More
Case Study
Feb 19, 2024

Helping to Improve the Insurance Policyholder Experience with AWS Cloud

CRS Temporary Housing, a top-tier Additional Living Expense (ALE) services provider for insurance carriers, had a vision to innovate their business operations by implementing next-generation technologies further to do-more-with-the-same costs. Learn how we used an AWS solution to help them achieve their vision.

Read More
Case Study
Jan 3, 2024

Fueling Growth: Transforming Freight Factoring with Modernized Platform

As specialists in freight factoring, our client wanted to gain more market share by leveraging advanced technology. Their current resources were unable to keep up with the highly competitive speed of business and our client was concerned that without technology upgrades, they’d start to lose customers. Learn how we helped them modernize so they could continue to grow.

Read More
Case Study
Dec 18, 2023

Application Modernization Helps Global Logistics Company Achieve Aggressive Growth Goals

A global shipping and logistics organization had acquired a line of business that manages delivery of millions of packages annually, however, it came with an inefficient and outdated technology stack. Learn how we quickly stepped in to help this client modernize their application, so they could take advantage of operational efficiencies and introduce additional service offerings to the market.

Read More
See All Case Studies
noun-arrow-2025160 copy 2
noun-arrow-2025160 copy 2
See All Case Studies