Case Study

Digital Transformation Catapults Global Retailer to $4 Billion Projected Revenue Boost

challenge

Inefficient Product Development Cycle Impacting ROI

A leading international retailer with a multi-billion-dollar product roadmap faced significant challenges in their product development cycle:

  • Tight approval deadlines to meet supplier and last-mile demands for stores
  • Lack of metrics-based impact assessments with functional partners early in the process
  • Absence of a clear go/no-go decision structure for validating trade-offs
  • Globally dispersed teams struggling with high-volume decision-making
  • Inability to ensure optimal ROI and innovation in products brought to market

The client needed a strategic partner to restructure their process and provide deeper insights into their product development cycle.

solution

Comprehensive Digital Transformation Strategy

Our team implemented a holistic digital transformation strategy, focusing on:

  • Advanced Analytics and Decision Support
    -Developed updated dashboards using Tableau to track stage gate status, trends, and insights
    -Implemented Alteryx for data analysis and predictive modeling to support decision-making
  • Streamlined Approval Process
    -Created an updated stage gate approval (L-Gate) system aligned with critical decision points
    -Designed a transparent stakeholder approval process using Oracle PLM for enhanced accountability
  • Knowledge Management and Training
    -Established a knowledge center on SharePoint for centralized information access
    -Conducted extensive training programs for remote teams, reaching over 200 internal team members across 17 teams
  • Process Optimization
    -Utilized Smartsheet for project management and workflow optimization
    -Established KPIs to monitor results and outcomes, ensuring continuous improvement
  • Change Management
    -Implemented a robust change management strategy to ensure smooth adoption of new processes
    -Utilized surveys for feedback collection and iterative improvements

results

Transformative Impact on Product Development and ROI

The digital transformation initiative yielded significant results:

  • Enhanced Decision-Making: Real-time dashboards and analytics provided deeper insights for informed global product decisions
  • Improved Efficiency: Streamlined processes reduced time-to-market and improved resource allocation
  • Increased Innovation: Better evaluation methods ensured only the most innovative products were pursued
  • Scalable Growth: Within the last fiscal year, the new system launched over 200 new projects
  • Substantial Financial Impact: New initiatives equated to more than $4 billion in projected revenue
  • Cultural Shift: Improved transparency and accountability across the organization
  • Global Alignment: Enhanced collaboration among globally dispersed teams

Long-Term Benefits

  • Sustainable Growth: Optimized product development cycle positioning the company for long-term market leadership
  • Data-Driven Culture: Fostered a culture of data-driven decision-making across the organization
  • Agile Response: Improved ability to respond to market changes and consumer demands
  • Competitive Advantage: Enhanced capacity for innovation and efficient product launches

This comprehensive digital transformation not only resolved immediate challenges but also positioned the retailer for sustained growth and innovation in a highly competitive global market.

tech used

Oracle PLM, Alteryx, Smartsheet, Tableau, SharePoint

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