challenge
When the potential of your organization’s yet-to-be-launched product is so great that it’s the reason you’re being acquired by a multinational conglomerate, you need a partner who can quickly understand your business’s needs and get that product to market fast. This is exactly what happened for our Wisconsin-based client, who was looking to revolutionize the travel insurance industry with a completely digital product. At the time, if you wanted to purchase a travel insurance policy or file a claim, you’d have to do it over the phone, or in some cases, by mail. This new product was going to offer a much better customer experience on three different platforms: iOS, Android and web. Our client needed a partner with product strategy expertise that had experience developing innovative products with tight timelines and stringent requirements.
solution
Since this new line of business was going to be completely digital, it was imperative that we got the product and customer experience right. With a strict, tight timeline, our product strategy team wasted no time meeting with the executive team to get a thorough understanding of what the business goals were. Next, our team met with potential customers to start building personas and fleshing out what the buying cycle looks like.
Three teams were working simultaneously, developing native iOS, native Android and web-based versions of the product. They used native iOS for iOS deployment, Java for Android deployment and Javascript for the web side. There was also a team who built all of the underwriting engine that was based in Salesforce. In addition to staffing the three core development teams, we program managed the entire effort including additional client and partner teams.
results
We deployed a brand-new product in three different environments that was intentionally developed to bring in new customers as quickly as possible. The work upfront from a discovery and design standpoint was really impactful and led to our product winning a Webby award, which is a prestigious award presented annually by the International Academy of Digital Arts and Sciences for excellence on the internet. Sparq’s modern architecture allowed our client to swap out underwriting systems mid-project with zero disruption to business and development efforts.
AWS Solution Brings Scalability and Additional Growth for Digital Healthcare Platform
Medify Health, a health technology company providing hyper personalized health services, has a unique platform that pairs patients with health coaches who empower them to achieve better health outcomes. They had specific business goals that they wanted to meet, so they were looking to enhance their platform so it could scale proportionately with their growth.
Helping to Improve the Insurance Policyholder Experience with AWS Cloud
CRS Temporary Housing, a top-tier Additional Living Expense (ALE) services provider for insurance carriers, had a vision to innovate their business operations by implementing next-generation technologies further to do-more-with-the-same costs. Learn how we used an AWS solution to help them achieve their vision.
Customer Experience Transformation Positions FinTech Platform for High Growth
After being acquired by a private equity firm, our FinTech client had aggressive growth targets they needed to meet. Their current product was limited in its UI/UX design flexibility and their customers were asking for more advanced filters and views of AR data and reports. Without a modernized platform, our client would likely not be able to expand and meet their new growth goals. Learn how we helped them modernize, enhance their UI/UX and introduce more scalable technology.
Fueling Growth: Transforming Freight Factoring with Modernized Platform
As specialists in freight factoring, our client wanted to gain more market share by leveraging advanced technology. Their current resources were unable to keep up with the highly competitive speed of business and our client was concerned that without technology upgrades, they’d start to lose customers. Learn how we helped them modernize so they could continue to grow.