challenge
Prior to taking the company public, this leading automotive eCommerce site needed to make major improvements to its platform. They initially needed to speed up their development operation and improve their SEO, which would drive gains in market share. After completing this initial redesign and going public, they were looking to fully revamp their outdated architecture and move from on-premise to the Cloud (AWS). The new architecture needed to allow for third-party integrations, which were critical for the company to make acquisitions. Simultaneously, they needed to ensure that their legacy platform was properly maintained.
solution
By utilizing Elixir on the AWS-enabled version of their website, our team was able to build a lean and flexible environment for our client’s platform. It also allowed them to optimize third-party solutions by using a vibrant API architecture. Due to the new architecture, the site is able to connect and utilize outside resources without adding too much complexity to the site’s infrastructure.
results
Our replatforming of the website took just eight months, rather than our client’s initial estimate of over a year. The new site could now be viewed from any device, was more user friendly and visually appealing, and showed a 15% improvement in performance speed. Traffic to the shopping section of their website increased YOY by 965% and received the number one ranking in JD Power for third party website satisfaction. The new platform also allows our client to more effectively make key acquisitions due to the ease of integration of technologies, enabling them to be more competitive in the marketplace.
Data Mining and Machine Learning Empower Sparq to Better Select Their Newest Locations
Sparq needed a better, more analytical way to efficiently target the most promising American cities to establish a local presence. We took on the challenge of using a unique combination of results from both data mining and machine learning approaches applied against purchased third-party data to evaluate tens of thousands of data points across 59 mid-sized cities.
Anti-money Laundering Solution Helps FinTech Company Stay Compliant
At risk of being out of Financial Crimes Enforcement Network (FinCEN) compliance, our FinTech client needed to adjust how they audit and track suspicious financial activity. The company needed a partner with experience working in heavily regulated financial institutions to create a new system or risk major consequences to their bottom line.
Leading Streaming OS Provider Positions to be Leading Home OS Provider
Our client, a leader in smart TV operating systems, was looking to introduce a suite of products that would be a natural extension of their business and make them a leader in a second industry. These products would integrate things like home monitoring, custom lighting and smart power at a better value than what had previously been on the market. Our client needed to test their new devices in a broad array of consumer environments and complete end-user testing scenarios quickly in order to meet their tight launch deadline.
Cloud-based Automation Improves Data Quality and Time Savings
We automated this managed services provider’s cumbersome manual processes with a serverless application using Angular and AWS tools. This saved them hundreds of hours per year, reduced staff burnout, and allowed them to provide their clients data-driven consulting that otherwise would have been nearly impossible.