Case Study

Navigating Tech Transition for Leading Homebuilder

Home construction

challenge

Aligning Strategy and Technology

Our partner—an Atlanta-based company and the third-largest homebuilder in the U.S.—came to us with a business challenge. With over 800,000 homes built since its founding in 1950 and operations in more than 45 markets, they serve a diverse range of homebuyers and were seeking a solution to better support their evolving needs. The organization currently relies on an internal tool built on SharePoint Add-ins, which are set for retirement in April 2026, creating urgency around selecting a replacement. Compounding this challenge, the tool lacks strong adoption across the organization, leading various geographic divisions to explore third-party alternatives.

Recognizing the complexity of both the technical transition and business adoption challenges, their technical leadership team expressed interest in bringing together key business and IT stakeholders for a workshop to evaluate third-party options and determine the best path forward. Given the strategic nature of the opportunity—heavily rooted in problem definition—Sparq was an ideal partner to co-facilitate this collaborative session.

 

solution

Leveraging Product, UX, and Technology Expertise in a Cross-Functional Workshop

The two-day onsite workshop was held at the client’s headquarters. The technical stakeholder leading the engagement shared a proposed agenda with our team ahead of the onsite. Day 1 focused on gaining a deep understanding of the current SharePoint solution and the two third-party tools being piloted. What stood out most, however, was Day 2, which was largely dedicated to documenting requirements with a cross-functional group of 15 participants. It was a clear signal of their commitment to getting this right. In that moment, we saw an opportunity to add real value—not just by capturing requirements, but by elevating the conversation. Rather than jumping straight into solutions, we sought to align on the “why” behind the work.

To maximize impact, Sparq prioritized engaging a cross-functional Product Trio—a model that typically includes leaders from Product Management, Product Design, and Engineering. On the client side, this group included representatives from both business and IT. The goal was to ensure a well-rounded set of perspectives while keeping the team intentionally small to support fast, focused, and collaborative decision-making. 

Over the course of our two days together, we focused on identifying key problems, uncovering business challenges, and defining the solution scope to ensure development efforts aligned with long-term goals. To support this, we facilitated structured brainstorming sessions and led an affinity mapping activity to surface common needs, pain points, and priorities for next steps.

results

Exceeding Expectations Through Collaborative Problem Definition

The problem definition workshop delivered far more than the client expected. Over two focused days, we asked the hard questions—digging deep into user needs, pain points, and context. Rather than jumping into solutions, we worked to understand the real problem: its root causes, its impact, and why it matters. By the end, we weren’t just aligned on a problem statement—we had a shared understanding of the opportunity space and the hypotheses worth exploring. This wasn’t about gathering requirements. It was about building the right foundation for solving the right problem.

Beyond clarifying the problem, the onsite sessions helped build real trust across teams—fostering empathy and alignment between business and IT stakeholders from across the client’s organization. The in-person format created the space for focused, meaningful conversations that simply wouldn’t happen over Zoom.

The insights from those sessions shaped our approach and led to a shared commitment to a six-week Discovery. This phase gave us the runway to explore, validate, and begin designing a solution truly rooted in user needs—one that solves real pain points and delivers meaningful impact.

Want to learn more? Let’s talk.

“At Sparq, solving the right problem is at the core of everything that we do and without taking the time to analyze that real challenge, companies risk wasting significant time and money on solutions that don’t resonate with their users and don’t succeed.”

— Brittany Langosch, Director of Product, Sparq
noun-arrow-2025160 copy 2
noun-arrow-2025160 copy 2
Related Case Studies
See All Case Studies
Exterior of a home.
Case Study
Apr 8, 2025

Enhanced Insights and Data-Driven Decision Making for Center Street Lending

Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.

Read More
Woman picking up packages
Case Study
Apr 1, 2025

AI-Powered Predictions Drive Efficiency for Transportation & Logistics Company

For a global transportation & logistics client, predicting pickup volumes for their highest-tier and most urgent next day air delivery service was a challenge due to fluctuations in customer demand. Without precise predictions, planners would either over-allocate or under-allocate resources, negatively impacting our client’s efficiency and their customers’ satisfaction. They partnered with us to find a more reliable way to assist their route planners in optimizing daily dispatch schedules. 

Read More
Case Study
Mar 27, 2025

Scalable Data Overhaul for Supply Chain Sustainability Company

The existing tech stack for a leader in sustainable supply chain and manufacturing intelligence lacked usability and accessibility, making it harder to provide comprehensive product insights for customers. Learn how we created an AI-ready data solution that could scale efficiently while minimizing manual processes.

Read More
Case Study
Mar 26, 2025

Using AI to Solve a Stadium’s Biggest Entry Headache

A major American stadium had been struggling with serious bag check bottlenecks after the introduction of new security policies. Our client needed to find a new way to screen bags that was efficient, consistent, and preserved the positive experience fans expect. Learn how we used AI to solve this challenge. 

Read More
See All Case Studies
noun-arrow-2025160 copy 2
noun-arrow-2025160 copy 2
See All Case Studies