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Digital Products Require a Different Approach
Today digital products are becoming ubiquitous. We all use these tools or services to interact through digital mediums for entertainment, customer service, to buy products or conduct transactions. Consequently, almost every company (whether they are a ‘technology company’ or not), are becoming producers of digital products to accommodate growing digital customer demands. Developing customer facing and revenue generating products requires a different approach to software development. Just being agile isn’t enough – teams must move from a ‘project mindset’ to a ‘product mindset’.
This page provides expert tips and insights on making the transition to successful digital product strategy, design and development.
Three Signs You're Not Putting the User First
User experience (UX) is the way that you communicate with your users through your product. The biggest benefit of having good UX is that it gives you the ability to build on top of your existing platform, instead of just trying to fix problems over and over again. In this Tech in 2, Senior Principal Consultant Joe Dallacqua shares more about why putting the user first is so important, along with three signs that you’re not doing it.
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Relevant Digital Product Development Case Studies
A leading automotive marketplace website needed to rearchitect its platform, and sought to move everything to the Cloud. We built a lean and flexible environment for this organization’s platform, that also allows them to optimize third-party solutions by using a vibrant API architecture.
A SaaS company catering to the home construction industry had outdated product architecture that needed to be modernized for quicker product releases. We moved our client’s flagship applications to the Cloud so our team could build and deploy much more quickly, while also introducing Agile methodology to the development process. We then developed a new, modern application utilizing microservices.
As a result we streamlined the time it took to get their products to market, enabling them to generate revenue faster and get their clients the technology they need to revolutionize the home construction industry.
This company sought to build an industry-first, SaaS-based inventory replenishment system that would provide nurseries with advanced analytics and modern data visualization – with an extremely aggressive timeline. We designed an application that was scalable and customized to our client’s exact needs and timeline. We leveraged the most current front-end, API, and Cloud-based technologies to offer a cross-platform application with seamless integrations and intuitive user experience.
Lexipol’s core product was using outdated technology that was unable to scale. Adding functionality and content to the platform was difficult and time-consuming, which led to significant added cost and created a suboptimal user experience. We modernized their platform resulting in increase in scalability, faster performance and increased customer satifisfaction.
Through its Engineering Unleashed online platform, The Kern Family Foundation works to instill a entrepreneurial mindset in undergraduate engineering students across the country. We helped make needed improvements in search functionality, email marketing, content creation and overall user experience that helped to broaden use of the platform.
Our client, a global logistics company, needed to introduce a cloud-based customer-facing application to allow customers to view their scheduled trailer requests and submit ad hoc requests in the event of volume spikes. Speed-to-market was essential as none of their competitors had a similar application, so they wanted to be the first to market with it.
- First to market with an application of this type
- Gained an edge over competitors as well as a unified and corporate branded customer experience